Bitters and Bones

In this rebrand project that I did in undergrad, I revitalized the visual identity for Bitters & Bones, a family-friendly restaurant and bar located in the heart of the Adirondack Mountains. The project included creating a new logo, signage, and web assets that reflect the rustic and welcoming atmosphere of the establishment. I used antlers as a key visual element to emphasize the connection to nature and the Adirondacks.

- Logo Design: A bold, elegant typeface paired with a strong antler motif to evoke the restaurant’s connection to the outdoors.

- Signage: A modern yet rustic outdoor sign that enhances brand visibility.

- Web Banner: A promotional design that incorporates local scenery and reinforces the restaurant's connection to the Adirondack region.

- Menu Design: An updated menu with a clean layout, aligned with the new branding, offering easy readability and aesthetic appeal.

This project highlights my ability to execute a cohesive brand identity across multiple platforms, creating an engaging and memorable brand experience.