Cold Smoke Catalog

This Undergraduate Design Project was a comprehensive catalog design for Cold Smoke, a brand focused on extreme winter sports gear that I came up with. The concept blends bold typography with high-impact imagery, capturing the adrenaline-fueled energy of snowboarding and skiing culture. The design incorporates a vibrant and adventurous color palette with strategic use of orange and black to emphasize the thrill and intensity of the sport.

The left page features a dynamic “Dare to Be” manifesto, set in a repeating text block that builds visual tension and excitement. Paired with this is a powerful action shot of a snowboarder leaping through a ring of fire, embodying the daring spirit of Cold Smoke. The product layout on the right side focuses on high-performance outerwear and equipment, with clean and organized sections for easy browsing. This project challenged me to balance strong branding elements with functional product presentation, ensuring both an engaging visual experience and practicality for the reader. The design is intended to inspire the reader to embrace adventure while providing a clear and appealing showcase of the brand’s products.